Case Study: Major Hotel Operating Company achieves 25% increase in mobile purchases with SiteSpect

Brand A/B Tests Payment Terms And Sees Big Wins

A major hotel operator with more than 40 properties discovered that its “Pay Later” checkout option was confusing customers: surveys showed guests were surprised to be asked for credit card details in the same transaction, and the brand believed clearer messaging could reduce friction and improve conversion rates.

The team ran a simple A/B test that revealed the credit card form beneath the “Pay Later” copy and added explicit copy stating cards would not be charged immediately. Conversions rose across all devices, with mobile purchases increasing by 25%; the brand plans to roll the winning variation out to 100% of users.