Case Study: Leading University achieves up to 4% uplift in form submissions and $1M+ projected revenue with SiteSpect

A/B Testing Urgency Messaging Across Four Domains

A large, accredited non-profit university (over 90,000 students on campus and online) wanted to make program landing pages more helpful to prospective students and boost form submissions and enrollments. They hypothesized that prominently showing program start and registration dates would create urgency, set expectations, and increase conversions.

They ran A/B tests across two main domains and across undergraduate and graduate program pages (four campaigns total), placing dates in different hero locations and measuring results at global, page, and paid-subdomain levels. The date messaging improved conversions overall—one campaign was insignificant, the best saw nearly a 4% uplift in form submissions—and the projected incremental revenue exceeded $1 million. The university will deploy the winning variation sitewide and pursue further urgency and personalization tests.