Case Study: Prominent Multichannel Retailing Company achieves 185% increase in conversions with SiteSpect

A/B Testing Promotional Messaging Finds Big Wins for Retailer

A prominent multichannel retailer wanted to lift purchase rates on specific promoted products and asked whether promotional details in banners, in product descriptions, or both would drive higher conversions. They’d used banners before but needed empirical evidence to simplify messaging and improve results.

An A/B test compared a control generic banner to three variants: promotional details above the banner (A), details moved to the product description (B), and both placements (C). Version A drove a 185% increase in conversions, Version B showed no significant change, and Version C produced a 120% uplift. The retailer rolled out the above‑banner messaging to 100% of traffic, simplified the design, and moved on to additional optimization tests.