Case Study: TomTom achieves automated retail product monitoring with SiteLucent

How SiteLucent helped TomTom keep track of its products on a growing number of retailer sites while having fewer human resources than ever before

TomTom, the global maps and navigation company, was struggling to monitor product presence, stock availability, prices, content, and search rankings across more than ten Dutch and Belgian retailer sites with fewer human resources than before. The manual process of checking product detail pages one by one had become too time-consuming, and they needed a way to keep products brand-compliant and aligned with customer expectations on the digital shelf.

SiteLucent provided an automated solution that lets TomTom deep-dive into online product information and monitor content across eCommerce channels more efficiently. With SiteLucent, TomTom reduced the manual workload, improved oversight of retailer listings, and took a next step toward maintaining its brand image; the case study does not cite specific numeric results, but it highlights concrete improvements and a more manageable workflow.

TomTom

Lars Wierda

Lead Operational Marketing & Trade