Case Study: Coram improves digital shelf content completeness with SiteLucent

Coram is in a digital transformation process and uses SiteLucent to make data-driven choices within their eCommerce growth ambitions

Coram, a bathroom and toilet products company with multiple brands sold through many channels, wanted better control over how its product information appeared across online retailers. The company needed to ensure that correct product details were shown at digital touchpoints and to move from manual spot-checking to a more reliable, data-driven way of managing its digital shelf. SiteLucent was brought in to help with digital shelf monitoring and content analysis.

Using SiteLucent, Coram now monitors its top 1000 products daily across 24 retailers, mapping product presence, measuring digital content completeness, and identifying content gaps through detailed exports. This has helped Coram work toward 100% completeness for minimal and basic content criteria, build stronger internal and partner support for ecommerce optimization, and improve cooperation that supports sales growth. SiteLucent is now also being used to extend the same approach to Amazon and Sealskin Get Wet Showers, as well as to monitor search performance, ratings, and reviews.

Coram

Peter Vogel

Digital Business Director