Case Study: Tobi Becomes More Customer-Centric with Sitejabber

How Tobi Became a Customer-Centric Company Using Sitejabber

Tobi, an online apparel and fashion retailer, wanted to give customers a stronger voice and make feedback a core part of its customer-centric strategy. To do this, Tobi worked with Sitejabber to collect reviews across the full customer journey, from pre-purchase on-site experiences through post-purchase delivery.

Using Sitejabber’s review collection platform, Tobi gathered more than 1,600 reviews in its first two months and used the feedback to improve operations, including streamlining checkout and adding weekly management reporting. Sitejabber helped Tobi raise its overall star rating from 2.6 to 4 stars, reduce cart abandonment, and strengthen trust with shoppers through fresh, visible review content.

Tobi

Kenneth Chan

Founder and Chief Executive Officer