Case Study: Abbington Assisted Living refreshes its website and social media presence with SiteInSight

Abbington Assisted Living modernizes five centers’ web presence with SiteInSight

Abbington Assisted Living engaged SiteInSight to update its website design and manage its social media presence. The client's challenge was to modernize the site's graphics while ensuring it remained appealing to their core demographic. A key usability issue was a complicated double-dropdown menu system that was difficult to navigate, especially on mobile devices.

SiteInSight solved this by eliminating the complex menus and creating individual page hubs for each of the five assisted living locations. They also refreshed the company's horizontally stretched logo to restore its balance and softened the homepage's appearance with a new light blue background. The vendor continues to meet monthly with Abbington to align the new website with its social media strategy, resulting in a cohesive and fresh online presence to attract new residents.

Abbington Assisted Living