Case Study: Valley Bank improves website accessibility and health with Siteimprove

Valley Bank boosts QA score 64% with Siteimprove

Valley Bank, a regional bank in New Jersey, needed to improve its website's accessibility compliance and overall health. The bank faced challenges meeting WCAG and ADA requirements, along with numerous broken links and an outdated CMS. To address these issues, they turned to the vendor Siteimprove for its accessibility, quality assurance, and analytics tools.

Siteimprove's implementation led to significant improvements for the bank. Using the tools, Valley Bank fixed accessibility issues, resolved broken links, and efficiently updated static content. This resulted in a 64% increase in their quality assurance score. Furthermore, Siteimprove's analytics helped optimize the customer journey, contributing to a 61% increase in clicks to the Business Credit Card page and a 13% boost in SEO score.

Valley Bank