Case Study: City University London achieves a dramatic reduction in broken links and stronger content governance with Siteimprove

Rethinking Our Website Strategy Following A Relaunch

City University London needed a better way to manage content quality and governance after a two‑year, full‑scale website redesign that changed its CMS and reduced content to less than a fifth. Lacking a strategic process for fixing errors, the team was wasting time and resources and required a system to check quality and enforce content management post‑launch.

By adopting Siteimprove’s Quality Assurance—using role management, automated reports, broken‑link monitoring and CMS integration—and training editors, the university scaled users from 7–8 to 30 and prioritized fixes effectively. A focused team cut broken links from about 20% to 10–12% sitewide (and below 5% on a key subdomain) within weeks, set maintainable benchmarks, and improved task and resource management.

City University London

Liam Geoghegan

Web Content Officer