Case Study: Posten Bring simplifies digital marketing and boosts SEO with Siteimprove

Posten Bring boosts SEO score by 13% with Siteimprove

Posten Bring, the Norwegian postal service, faced a challenge as it expanded into digital services across multiple countries. Its complex and underutilized digital marketing tools, Google Analytics and BrightEdge, created a bottleneck, with only two employees able to manage them effectively. They needed a simple, comprehensive platform to empower dozens of users, leading them to partner with vendor Siteimprove.

Siteimprove provided an all-in-one platform for SEO, analytics, and ads, which replaced the previous solutions. Its ease of use and strong training enabled rapid adoption by 129 users across the organization. The solution delivered clear results, including a 19% increase in their DCI score and a 13% increase in their SEO score, while streamlining reporting and improving budget allocation for paid search.

Posten Bring