Case Study: Berwin Leighton Paisner optimises website performance and cuts errors with Siteimprove

Optimising Website Performance with Technology-Based Tools

Berwin Leighton Paisner LLP, a global law firm (www.blplaw.com), faced the challenge of optimising its website on a tight budget with limited staff. Spelling mistakes, broken links and other small errors were harming visitor experience, reputation and search performance, so the firm needed technology-based tools to maintain high-quality content efficiently.

By adopting the Siteimprove Web Governance Suite, a small core team (around 4–5 users) now runs automated spell checks and broken-link scans, groups pages by ownership, and gives colleagues clear responsibilities for site sections. The outcome is significantly fewer and better-managed errors, easier tracking and fixing of content, improved task and resource management, and a more robust, high-performing website—an experience the firm calls “spot on.”

Berwin Leighton Paisner

Brian Macreadie

Head of Brand and Sector Marketing