Case Study: Openreach doubles website traffic with Siteimprove

Openreach doubles site traffic with Siteimprove and boosts visitors 80%

Openreach, a leading UK telecommunications network, partnered with the vendor Siteimprove to tackle its challenge of boosting website traffic and public engagement for its nationwide full-fiber expansion. With ambitious goals and limited in-house resources, Openreach needed to improve content discoverability and quality to generate excitement for its infrastructure project.

By implementing Siteimprove's SEO and quality assurance tools, the vendor enabled Openreach to make continuous improvements to website accessibility and content. This solution led to an 80% increase in website visitors, a 27% improvement in quality assurance scores, and freed up 20% of the marketing team's time through automation.

Openreach