Case Study: Merck streamlines digital content management with Siteimprove

Merck boosts web traffic 4x with Siteimprove

Merck, a multinational science and technology company, faced a major challenge in managing a fragmented digital ecosystem of over 100 websites and applications. To consolidate this complexity and gain centralized control, they turned to the vendor Siteimprove for a solution involving its digital optimization tools and CMS integration.

With Siteimprove's tools, Merck successfully consolidated all its digital properties into a single, unified website. The integration with Merck's CMS allowed teams to identify and fix content issues directly within their workflow. This solution led to significant results, including a fourfold increase in web traffic and a 30-point increase in the company's Net Promoter Score.

Merck