Case Study: Bolton Council achieves an improved 24/7 customer experience and streamlined website governance with Siteimprove

Making Website Improvements for an Enhanced Customer Experience

Bolton Council, a local government body, faced rising customer expectations from mobile users and a need to increase efficiency and meet its website strategy goals. With hundreds of pages to manage, the council needed clearer insight into customer behaviour to improve 24/7 access to services and make the site easier and more reassuring for residents to use.

Using the Siteimprove Web Governance Suite, Bolton analysed traffic to identify the top pages, redesigned homepage navigation, removed low-value pages and simplified page titles, and used Quality Assurance tools to catch broken links and outdated content via weekly reports and an inventory. The changes delivered a clearer, faster experience for users, better task and resource management for staff, and ongoing simple, practical web content QA.

Bolton Council

Najma Bekar

Digital Development Team