Case Study: Land O’Lakes accelerates digital transformation with Siteimprove

Land O’Lakes boosts digital transformation with Siteimprove and 10,000 employees

Land O’Lakes faced significant barriers to digital transformation, including a cumbersome CMS, broken links, poor SEO, and siloed teams that hindered governance. To address these challenges, they partnered with Siteimprove and its digital quality assurance platform, aiming to improve their website experience and operational efficiency.

Siteimprove provided tools like the Digital Certainty Index, which gamified the process of finding and fixing errors. This motivated teams and fostered collaboration across departments. The result was improved organizational efficiency, reduced agency spend, and accelerated e-commerce and GTM speed, enabling Land O’Lakes to achieve its digital transformation goals.

Land O’Lakes