Case Study: Murphy & Co achieves proactive website quality monitoring and builds client trust with Siteimprove

How An Agency Uses Siteimprove to Monitor & Fix Client Website Issues

Murphy & Co, an interactive agency managing 12 sites for a Fortune 500 client, faced the ongoing challenge of maintaining site quality as multiple people edited content and site structures evolved. Free tools were inconsistent and manual checks were unreliable, so the agency needed a proactive, easy-to-use system to continuously monitor QA, accessibility and SEO without constant developer intervention.

They implemented Siteimprove (customer since April 2014) to provide automated scans, email reports, drill-down diagnostics and strong customer support. The tool sped up issue detection and resolution, allowed the team to fix problems before the client noticed, produced documentation of fixes to build client trust, and freed staff to focus on higher priorities.

Murphy & Co

Eric Fensterstock

Director of Strategy