Case Study: Camden improves Google Quality Score with Siteimprove

Camden boosts Google Quality Score 9% with Siteimprove

Camden, a property operations company, was struggling to optimize its Google advertising spend due to a lack of insight into Google's Quality Score. They relied on guesswork and tedious trial-and-error to improve low scores, which increased costs and wasted time. To address this challenge, they turned to Siteimprove, specifically adopting its Ads analysis tool.

By using Siteimprove, Camden gained transparent, real-time analysis of their Quality Score across keywords, ad groups, and campaigns. This allowed the marketing team to quickly identify and implement optimizations for ads and landing pages. The solution led to measurable impact: a 9% increase in Google Quality Score and 13% savings in ad costs and time for a subset of ads within one quarter.

Camden