Case Study: Audi Brussels achieves improved website quality and faster maintenance with Siteimprove

A Competitive Edge Through Quality

Audi AG, a global automotive brand, faced the challenge of maintaining the same high level of quality on its dynamic, decentralized website—about 4,000 pages with daily content updates handled by multiple editors—without letting broken links, spelling inconsistencies, or other errors undermine brand credibility. Rising content volume and shorter update cycles made manual spot-checking impractical and risked visible mistakes that could harm customer trust.

Audi implemented Siteimprove’s Quality Assurance crawler and dashboards to automatically scan the site (weekly, with on-demand checks), surface defects directly on the affected pages, and route issues to the responsible editor. The result: faster fixes (errors often corrected by the next business day), fewer visible mistakes, major time savings through automation and quick SaaS onboarding, and a cleaner, more consistent digital presence that supports Audi’s reputation for quality.

Audi Brussels

Volker Scholz

Head of Internet and Content Management