Case Study: STA-KLEEN™ achieves rapid product launch and effortless content management with Sitefinity

Using the flexibility of Sitefinity to Introduce Sta-Kleen™, the Industry's First True Dry Erase Urethane Upholstery

The Mitchell Group, a manufacturer of premium polyurethane and vinyl fabrics, launched Sta-Kleen™ — the industry’s first true dry-erase urethane — and needed a fast, flexible web presence to support a major product debut at the HD Expo. Their existing site was difficult to update, so they required a CMS and microsite that could be developed rapidly, accommodate frequent content additions, and support robust marketing and PR activity.

Innis Maggiore recommended and deployed Sitefinity, building a customized microsite in under four weeks with tailored modules for the product portfolio and newsroom, WYSIWYG editing, and easy integration with agency tools. The site accelerated distributor and industry interest, helped secure exclusive distributor arrangements and manufacturer contracts, and left the client able to update content quickly and confidently while supporting ongoing marketing and SEO efforts.

STA-KLEEN™