Case Study: The LAX Shop achieves rapid launch and easy content/product management with Sitefinity

The LAX Shop - Customer Case Study

The LAX Shop is a Chicago-based lacrosse equipment and services store founded by Justin Smith to support and grow the local lacrosse community. Mr. Smith needed a simple, easy-to-manage website to complement his brick-and-mortar store, let him update products and content without technical staff, and provide a platform that could scale as the business grew.

Adage Technologies recommended and implemented Sitefinity, chosen for its intuitive editor, out‑of‑the‑box functionality, .NET developer extensibility, and built‑in SEO and social features. The site was delivered in under three months by a small designer/developer/content team, enabling easy product updates, social media integration, and a clear growth path; the client reported strong ROI and that the solution exceeded expectations for usability and future expansion.

The LAX Shop