Case Study: The IMPACT Group achieves a modern, easy-to-manage website and improved user experience with Sitefinity

The IMPACT Group - Customer Case Study

IMPACT Group, a global human-resources firm serving clients from mid-sized businesses to Fortune 1000s, had an outdated website that failed to reflect its brand, services and reach. The site lacked a content management platform, was difficult for marketing to maintain, produced stale content, and suffered from poor usability and search visibility, discouraging repeat visits and deeper exploration.

Habanero rebuilt the site on the Sitefinity CMS for rapid implementation and easy administration, adding RSS and sitemap controls, secure partner pages, a paginated news feed, a resource library, an interactive Flash-style homepage feature, and a custom global contact map. The new site better showcases IMPACT Group’s IMPAXIS™ portal, delivers improved user experience and SEO, and is maintained in-house—saving time and budget while enabling future design and functionality enhancements.

The IMPACT Group