Case Study: American Feed Industry Association (AFIA) reduces staff time and doubles member engagement with Sitefinity

The American Feed Industry Association (AFIA) Relied on Sitefinity to Deliver a Dynamic, Professional-Looking Website

The American Feed Industry Association (AFIA), the world’s largest organization representing the U.S. animal feed industry, needed a single, data-driven site built on Microsoft .NET and SQL Server to present multiple meeting registrations and integrate with their association management software. They required a user-friendly page that could show different content to public and registered users, handle varying pricing structures, and reduce staff time spent on event publishing and registration.

Cobalt developed a custom Sitefinity control that provides online meeting registration with custom fields, payment processing, additional-attendee support and self-service member portals, plus dynamic pages and layered security to show content by user credentials. The result: significantly less staff time to publish meetings and manage registrations, improved site performance, higher functionality and adoption, and members now spend twice as much time on the website.

AFIA