Case Study: Houston IVF achieves a 20% increase in website traffic and self-service content management with Sitefinity

Sitefinity Proved the Perfect Solution for Houston IVF's New Website

Houston IVF, a leading infertility clinic, needed to replace an aging 2004 website that was hard to update, relied on IT for changes, and no longer supported its marketing goals. The marketing director wanted a CMS that non-technical staff could use, that was SEO-friendly, easy to navigate, visually appealing, and affordable.

The team selected Sitefinity Standard CMS for its extensibility, ease of use, standards-compliant HTML/CSS, and built‑in SEO and JavaScript support, then added custom modules, forms and integrations (Google Analytics, Translate, AddThis) and a home-page rotator and tabbed featured section. The result is a fast, attractive site the business team can manage themselves, delivered at a fraction of competing estimates and driving a 20% increase in website traffic, with ongoing work to add client registration and additional forms.

Houston IVF