Case Study: MARTHASTEWART achieves an elegant, reusable holiday gift guide and easy content management with Sitefinity

How Sitefinity was Used to Create an Elegant Martha Stewart Gift Guide

Martha Stewart Living Omnimedia needed an elegant, easy-to-manage online holiday gift guide ready by Thanksgiving 2009 that non-technical editors could update and that could be reused for future occasions. The project required a fast turnaround, refined design, and flexible content management across the brand’s multiple sites.

Sage Webworks built the gifts.marthastewart.com guide using Sitefinity CMS on ASP.NET/SQL Server, delivering the site in under two months with five custom modules, tagging, and a library manager for bulk image uploads so editors could add content without HTML skills. The guide averages 5,000–9,000 unique visitors per day, remains responsive under heavy traffic, and can be rapidly repurposed for future holiday guides.

MARTHASTEWART