Case Study: APA Hotels and Resorts achieves increased bookings, traffic and self-managed content with Sitefinity

How Sitefinity was able to provide a complete solution for content and data management

APA Agency, a nearly 50-year industry leader in talent and literary representation with offices in Beverly Hills, New York and Nashville, needed a modern, SEO-friendly website to replace a static, Flash-based site. The goal was to let industry users review talent, submit booking inquiries, and enable multiple departments to manage and update content independently.

MODAL Digital Agency implemented Sitefinity CMS in about six weeks, creating custom Talent and Agent modules so departments could upload headshots, bios, videos and handle booking requests. The new site drove significant engagement and business impact: Total Visits +68%, Pageviews +287%, Booking Inquiries +82% and Bounce Rate −47%, while enabling rapid addition of new departments and improving overall profitability.

APA Hotels and Resorts