Case Study: Nashville Area Chamber of Commerce achieves 70% lower bounce rate, 200% more page views and easier content management with Sitefinity

How Sitefinity Transformed the Nashville Area Chamber of Commerce Website From a Brochure to an Easy to Manage Interactive Experience

The Nashville Area Chamber of Commerce, a non‑profit central to the city’s economy, needed its website to evolve from a static brochure into a marketable, interactive platform that serves a wide mix of users—from Fortune 100 companies to start‑ups and prospective members—while handling large volumes of content and giving staff an easy, secure way to manage it.

Atiba rebuilt the site on Telerik Sitefinity with custom e‑commerce and SQL Server integration, using templating, role‑based access and built‑in SEO to enable seamless 3rd‑party integrations and straightforward content management; the site was delivered in three months and load‑balanced for performance. The relaunch produced a 70% decrease in bounce rate, a 200% increase in page views and a 177% increase in time on site, while staff gained faster, safer content control with fewer HTML errors.

Nashville Area Chamber