Case Study: IC Group achieves 90% savings on development and QA time with Sitefinity

How Sitefinity transformed a company’s entire business model, saving 90% on development tasks

IC Group, a global promotions specialist that designs interactive prize-based campaigns and loyalty programs for major brands, faced mounting competition and rising costs because each client solution was often custom-coded even when requirements were similar. This slowed delivery, pushed pricing beyond market tolerance, and threatened their ability to compete.

By adopting Sitefinity CMS and working with Telerik, IC Group built a common, extensible web-publishing platform with reusable controls and widgets that designers (not just developers) can deploy. Turnaround fell from 6–8 weeks to 5–10 days, development and QA time dropped by up to 90%, and the company gained the agility to innovate, reduce costs, and move higher up the marketing value chain.

IC Group