Case Study: Tervis Tumbler achieves scalable product growth and a better online customer experience with Sitefinity

How Sitefinity Helped Tervis Tumbler Accommodate Its Expanded Product Offering and Growing Customer Base, While Providing a Better Online Experience for Its Customers

Tervis Tumbler, a long-established manufacturer and national distributor of insulated, customizable drinkware, expanded its product offering through major licensing deals (NFL, MLB, Coca-Cola, Disney, John Deere, etc.), driving higher site traffic and greater demand for customer-service content. The company needed a modern e-commerce solution and a content management system that let staff quickly update pages and add new content without relying on third parties.

MethodFactory implemented Sitefinity for non-product content, Commerce Server for product management, and integrated Commerce Server with the XAPTA ERP. The redesign, templates and media-rich pages gave marketing staff page-level control and faster updates, improving site navigation and the customer experience while providing a flexible platform to support ongoing growth and licensing marketing.

Tervis Tumbler