Case Study: Option 1 Credit Union achieves increased engagement and simplified content management with Sitefinity

How Sitefinity Helped Option 1 Credit Union To Improve Their Online Presence

Option 1 Credit Union, a Michigan-based financial institution founded in 1936 with nine branches, needed a more usable, easy-to-update website to better serve members, prospects, and job seekers. Their existing site had a clean look but poor navigation and limited content management capability, so they wanted a cost-effective, non-limiting CMS that business users could manage without technical help.

They implemented Sitefinity for its intuitive inline editing and .NET integration, using mobile templates (iPhone and other devices), search, Google Maps, News & Events, and custom related-content features; the site was built in under a month by two .NET developers. Since launch, overall visits are up 5%, unique visitors up 23%, time on site up nearly 400%, page views nearly doubled, bounce rate dropped, and web administration costs and content-update time have been significantly reduced.

Option 1 Credit Union