Case Study: Chaparral Motorsports achieves scalable content management, improved staff morale and a better customer experience with Sitefinity

How Sitefinity Helped Chaparral Motorsports Represent Its Popular Retail Destination Online, Improve Staff Morale and Enhance the Overall Customer Experience

Chaparral Motorsports, a leading national motorcycle parts and accessories dealer and destination retail store, needed its online presence to match its unique in‑store experience. Their legacy site was constrained, hard to update and couldn’t easily manage the large volume of static content (returns, FAQs, shipping) or integrate with sales and fulfillment systems.

MethodFactory rebuilt the site using ASP.NET/SQL Server with Sitefinity CMS paired with Microsoft Commerce Server, adding media‑rich pages, templates and custom modules (featured products, Year/Make/Model selector) for tighter commerce integration. The new, open‑architecture platform enabled real‑time content updates, increased site traffic, improved customer service and noticeably higher staff morale and productivity.

Chaparral Motorsports