Case Study: California Olive Ranch achieves a professional, easy-to-manage web presence — doubling return visitors and tripling traffic — with Sitefinity

How Sitefinity helped California Olive Ranch Built its Web Presence

California Olive Ranch, America’s largest grower and processor of olive oil, faced an outdated, poorly designed website that didn’t convey a professional brand image or allow easy content updates—especially important for consumer education areas like recipes and videos. With no in-house web team, the company needed a flexible CMS that nontechnical staff could use to maintain varied page templates and frequently changing content.

The site was rebuilt as a data-driven ASP.NET/SQL Server application managed with Telerik’s Sitefinity CMS, providing WYSIWYG editing, template flexibility and extensibility for custom modules. The new site delivered a polished, easy-to-update presence, supported a later rebrand with minimal effort, doubled return visitors and tripled overall traffic since the March 2009 launch.

California Olive Ranch