Case Study: Nudura Corp achieves a scalable, SEO-friendly, easy-to-manage website with Sitefinity

A Website Content Management System that Meets Today’s Needs and Allows for Future Growth

Nudura Corporation, a Canadian manufacturer of insulated concrete forms with global distributors, relied heavily on their website to reach contractors and homeowners but had outgrown its CMS. Marketing manager Todd Blyth wanted improved SEO, a smoother user experience that could segment visitors (construction professionals vs. homeowners), easier image uploads and drag‑and‑drop editing, and better analytics and tagging to measure marketing performance.

Pavliks selected Telerik Sitefinity and rebuilt Nudura’s site in under a month using ASP.NET/SQL Express with a two‑developer, one‑designer team. Sitefinity delivered intranet/extranet access for distributors, polls, drag‑and‑drop content and photo galleries, built‑in analytics support and easy meta‑tagging; Todd received brief training to get started. The result is a tailored, easy‑to‑manage site that presents relevant content to distinct customer groups, supports tracking via Google Analytics, and provides a platform for future growth.

Nudura Corp