Case Study: Yorkshire Purchasing Organisation achieves a 26% conversion increase with Sitecore

Yorkshire Purchasing Organisation saw a 26% conversion increase with Sitecore

Yorkshire Purchasing Organisation (YPO) needed its web experience to keep pace with an evolving brand and a diverse customer base while improving engagement and supporting its mission to offer the best range and price without sacrificing service or quality. Sitecore, using Sitecore Experience Platform (XP), was brought in to help address the need for research-led, sector-specific page templates and experiences.

Sitecore implemented tailored digital experiences that matched YPO’s changing audiences and brand direction, helping drive immediate performance gains. The results included a 26% increase in conversion rate and a 5% month-on-month increase in page value, demonstrating measurable uplift from the Sitecore solution.

Yorkshire Purchasing Organisation