Case Study: Wolters Kluwer achieves faster content delivery and 170,000 new leads with Sitecore Content Hub DAM

Wolters Kluwer transforms its global website with Sitecore Content Hub DAM

Wolters Kluwer, a global information services leader, needed to transform its fragmented website experience across 280 marketing sites into a more customer-first digital presence. The siloed setup had created inconsistent branding, complex processes, and scattered data, making it harder for visitors to find relevant content and for the business to showcase its full offering. Sitecore Content Hub DAM and Sitecore DXP were used to support the transformation.

Sitecore helped Wolters Kluwer consolidate content and digital assets from 30 content management systems into a centralized global website, with templates and components that made it easier for marketers to build pages quickly. The results included 100 new web pages created every day, 170,000 new non-branded leads, a 325% increase in first-page Google search results, and a 23-point rise in Domain Authority to 89.

Wolters Kluwer

Amy Kolzow

Vice President of Global Digital Marketing