Case Study: Procter & Gamble cuts costs 33% and halves time-to-market with Sitecore

With Sitecore, P&G transforms its massive digital marketing presence worldwide through an agile global platform that lowers cost, speeds time to market, and delivers a better consumer experience

Procter & Gamble (P&G) struggled to manage a massive, fragmented digital marketing estate—65 brands, roughly 800 online properties across 80 countries—built on a complex stack (including .NET, SharePoint, Java, PHP) and nearly 10 different CMS platforms. Marketing teams were bottlenecked by IT for content updates, site launches took four to six months, and regional agencies produced inconsistent experiences; P&G turned to Sitecore and the Sitecore Experience Platform (XP) to address these challenges.

Sitecore’s solution consolidated multiple CMS platforms onto Sitecore (including Sitecore WXM), enabling a reusable, multi-tenant platform that let marketers and agencies update content directly and launch sites much faster. With Sitecore, P&G reduced total cost of ownership by 33%, cut time to market by 50%, and has launched hundreds of digital properties (about 375 since implementation), while delivering a stronger, more consistent global consumer experience.

Procter & Gamble

Kent Oldham

Associate Director