Case Study: WesTrac achieves 33% website-attributed revenue growth with Sitecore

WesTrac - Customer Case Study

WesTrac wanted to turn more website visitors into prospects while protecting its market position, lowering lead generation costs, and improving a brochure-like site that was hard to manage. With Sitecore, using tools such as xDB and the wider Sitecore Experience platform, WesTrac set out to better support online customer research and search-led traffic.

Sitecore delivered a more intuitive, content-rich digital experience by transforming content, improving engagement, and enabling more effective lead generation. The results included a 33% increase in revenue directly attributed to the website, a 15% lift in conversion-to-lead rate, 77% more traffic, and a 32% increase in average session duration, helping Sitecore drive stronger business performance for WesTrac.

WesTrac