Case Study: Volkswagen Pon Financial Services (VWPFS) achieves 79% boost in visitor-to-lead conversion and 28% of private lease sales via its websites with Sitecore

VWPFS - Customer Case Study

VWPFS (Volkswagen Pon Financial Services) faced limited scalability, poor insight into visitor behavior and long time‑to‑market for new websites. To address this, VWPFS engaged Sitecore, implementing Sitecore 9 and linking the platform to back‑end systems to centralize sites and data.

Using Sitecore (deployed via partner Macaw) VWPFS built reusable components, faster site rollout and integrated analytics/A‑B testing to enable better targeting and operational efficiency. The results: more than 230,000 monthly visitors, a 79% improvement in visitor‑to‑lead conversion, and roughly 28% of all private lease sales generated through the websites.

VWPFS

Leon van Davenhorst

e-commerce manager