Case Study: Village Roadshow Theme Parks achieves 75% ecommerce revenue growth and 44% conversion lift with Sitecore

Village Roadshow Theme Parks - Customer Case Study

Village Roadshow Theme Parks, Australia’s largest theme park operator, needed to modernize an outdated suite of websites that lacked mobile optimization, personalization, video capability and real‑time ride information — all critical to selling tickets and driving visitation. The company had previously implemented Sitecore as its centralized CMS and sought to deepen that relationship to deliver a frictionless, personalized digital customer experience using Sitecore technologies.

Sitecore helped VRTP upgrade to Sitecore Experience Platform 8.2, add Sitecore Experience Database (xDB) and Sitecore Federated Experience Manager (FXM), run on AWS, and adopt a headless, component‑based architecture (with implementation support from Guerrilla Digital), plus integration with the Accesso ticketing engine. The result: dramatic business impact — ecommerce revenue up 75% over 15 months, ecommerce conversion +44%, average order value +11%, new‑customer growth >40% for Warner Bros. Movie World, site hits +30% and mobile visitation +27% (Sea World site hits +64%, return visitation +75%) — all enabled by Sitecore.

Village Roadshow Theme Parks

Renee Soutar

General Manager of Marketing