Case Study: Van In achieves a unified, personalized e-commerce web presence with Sitecore

Van In pushes innovative learning tools with an innovative new web presence based on Sitecore

Van In, a Belgium-based developer and publisher of educational materials, needed a modern web presence that combined e-commerce, dynamic personalization and a 360° view of customer activity. To meet these requirements they selected Sitecore, using Sitecore’s CMS and e-commerce foundation together with its email campaign and web analytics capabilities to support content management, marketing and personalization.

Using Sitecore (with implementation support from partner Cegeka), Van In consolidated 100+ product sites into a single corporate site with integrated search, multi-level e-commerce, SAP order export and dynamic personalization rules that deliver a tailored e-shop experience. The Sitecore-based solution also added email campaign management, social sharing and SEO, producing a coherent branded site that supports differentiated business logic for multiple customer types and streamlines order and marketing workflows.

Van In