Case Study: EnergieDirect achieves superior personalization and improved conversions with Sitecore Online Marketing Suite

Using Sitecore’s Online Marketing Suite to deliver superior visitor experience

EnergieDirect, the largest online energy supplier in the Netherlands (serving over 500,000 customers), needed to reduce time-to-market for new online services and deliver more personalized experiences to meet and exceed customer expectations. To gain a better understanding of visitor behavior and improve online service delivery, they turned to Sitecore and its Online Marketing Suite.

Working with Sitecore and partner Redhotminute, EnergieDirect rapidly implemented Sitecore’s Online Marketing Suite on top of their existing Sitecore CMS. The solution delivered deeper customer insights, enabled behavior-driven content and personalized offers, increased site stickiness and improved conversion rates — early results already reveal patterns that drive conversion and support faster rollout of new services.

EnergieDirect

Damian Bott

Online Marketing Manager