Case Study: UPMC achieves rapid COVID-19 information hub and increased patient engagement with Sitecore

UPMC - Customer Case Study

UPMC turned to Sitecore to build a dynamic COVID-19 information hub that could expand as incoming data required and deliver fast, authoritative updates, one‑click access, live streaming, visitor capture and scheduling/video-visit integration. The project used Sitecore Experience Platform (XP 9.1), Sitecore Experience Database (xDB) and Sitecore Forms, with integrations to Brightcove, Facebook Live and Salesforce Marketing Cloud.

Sitecore implemented the hub, rapid content publishing workflows, livestreaming and a Marketing Control Panel to track engagement. The result: form submissions increased 200%, clicks to scheduling rose 33%, press conferences were livestreamed, overall traffic and value per visit spiked, and UPMC gained faster, measurable delivery of COVID‑19 information.

UPMC