Case Study: Jacksons Fencing achieves 100% revenue growth with Sitecore

UK SME drives up revenue 100% with Sitecore

Jacksons Fencing, a UK premium timber fencing manufacturer, needed to strengthen its online presence and differentiate itself from major home improvement retailers like B&Q, Wickes, and Homebase. During the pandemic, demand surged and customer enquiries more than doubled, putting pressure on its service teams. The company turned to Sitecore, using Sitecore Experience Platform (XP) and Experience Manager (XM) to better understand customer needs and improve the digital experience for both consumer and trade audiences.

Sitecore and partner Sagittarius implemented a personalized digital platform built around a Voice of Customer strategy, with tools like Fence Builder, intelligent chatbots, and tailored content journeys. The result was a significant uplift in performance: average ecommerce revenue increased by 100%, ecommerce revenue rose by 118.62%, average order value grew by 29.15%, and conversion rate improved by 1.84%. Sitecore also helped reduce phone enquiries through self-service and AI-driven support, enabling Jacksons Fencing to handle demand more effectively.

Jacksons Fencing

Nick Bishenden

Senior Marketing Manager