Case Study: TREFOR achieves 155% increase in online sales with Sitecore

TREFOR powers ahead with online sales, using Sitecore

TREFOR, a Danish utility company serving over 135,000 customers, needed to unify a fragmented website and turn it into a true digital sales and self-service channel for households, businesses and government customers. Facing a proprietary CMS that couldn’t handle online sales or rapid updates, TREFOR chose Sitecore (implemented with partner DIS/PLAY) and the Sitecore Experience Platform / Web Experience Manager to deliver a coherent, device‑agnostic digital strategy.

DIS/PLAY built a responsive Sitecore solution with Microsoft Dynamics CRM integration, analytics and audience-targeted content, delivering the site in three months. Using Sitecore, TREFOR achieved measurable impact: 155% increase in online conversions (sales), 47% more site visits, 10% growth in mobile traffic, and a realized ROI, while gaining self-service account management and conversion analytics to drive further digital growth.

TREFOR

Thomas Lind

Digital Marketing Consultant