Case Study: Travel Money Group drives growth and faster content publishing with Sitecore

Travel Money Group boosts conversion rate 493% with Sitecore

Travel Money Group, a leading travel finance brand in Australia and New Zealand, faced a critical challenge when its legacy Drupal platform reached end-of-life. This outdated system limited growth, made content management inefficient for its small marketing team, and failed to support the company's post-COVID relaunch and global expansion ambitions. They partnered with Sitecore to implement a modern digital experience platform.

Using Sitecore's CMS capabilities, a new platform was launched in just 17 weeks. The solution empowered marketers with faster authoring tools and established a scalable foundation for global growth. The results were significant, including a 493% increase in conversion rate year-over-year, a 23% increase in online revenue, and double-digit growth in key tool engagement, all achieved with a lean team.

Travel Money Group