Case Study: Banner Bank achieves personalized UX, ADA compliance, and enhanced analytics with Sitecore

Top regional banking and financial services firm Banner Bank overhauls website to deliver personalized UX, ADA compliance and enhanced analytics

Banner Bank, a regional financial services firm founded in 1890, needed to overhaul a static, hard-to-manage SharePoint website after rapid expansion and acquisitions made content integration, personalization, ADA compliance, analytics, stability and cloud costs significant challenges. To address these needs the bank chose Sitecore, initially deploying the Sitecore Experience Platform (XP) on Microsoft Azure to replace the legacy site and enable more flexible content management and visitor engagement.

Using Sitecore (XP, SxA and FXM) on Azure—with implementation support from RBA—Banner Bank migrated from Sitecore 7.1 to 8.1 and is planning a move to Sitecore XP 9, gaining increased site stability, improved analytics and actionable reporting, cost savings through Azure optimization, and faster integration of acquired web content. Sitecore’s platform also supports accessibility and security improvements (WCAG compliance, planned MFA and IP restrictions), accelerating time-to-value for acquisitions and improving the overall user experience.

Banner Bank

Tammi Olund

Vice President and Manager of Integrated Marketing