Case Study: Legrand achieves first-ever direct-to-consumer sales and a fast, streamlined e‑commerce launch with Sitecore

To continue growing rapidly in North America, manufacturer Legrand gave consumers not only the ability to research its products online, but to buy them direct—in just four months

Legrand, a 156‑year‑old global specialist in electrical and digital building solutions, needed to expand from commercial channels into direct‑to‑consumer sales for its adorne® collection while preserving the brand’s premium presentation. Working with Sitecore (and partner Engagency), Legrand faced a fragmented purchase journey that routed buyers to channel partners, resulting in lost sales, and sought a fast, low‑complexity platform to unify sites and launch e‑commerce.

Engagency integrated uCommerce into the Sitecore Experience Platform 7.5 (with Pardot) to deliver an end‑to‑end shopping experience on Legrand’s site, launching the adorne store in just four months. Sitecore enabled Legrand’s first‑ever direct sales—online revenue has consistently exceeded expectations—while increasing customer engagement and satisfaction, standardizing eight websites and 12 brands on a single CMS, and delivering faster time‑to‑market and cost savings.

Legrand

Kevin Vallez

Legrand’s eCommerce director