Case Study: Thule achieves 47% higher online revenues with Sitecore

Thule increases revenues and drives business growth with Sitecore

Thule, the global sports and outdoor brand, needed a future-proof digital architecture to support its expanding omnichannel D2C business, frequent product launches, and increasingly sophisticated B2B and B2C marketing. Working with Sitecore, Thule set out to refresh its websites, improve customer experiences across markets, and better manage online growth.

Sitecore helped Thule extend its headless CMS and commerce platform with composable solutions including Sitecore Send, Sitecore CDP, and Sitecore Personalize, with implementation support from Consid. The result was a refreshed website and stronger omnichannel experiences that drove 47% higher online revenues, 35% better conversions, and 10% higher engagement per session, while also increasing new site visits by 5%.

Thule

Zachary Dugas

Global Product Owner CMS & SaaS