Case Study: ThiemeMeulenhoff achieves a single unified website and improved customer experience with Sitecore

ThiemeMeulenhoff integrates 200 sites into one to enhance customer experience with Sitecore

ThiemeMeulenhoff, a leading Dutch educational publisher with €66 million in annual revenue, faced a fragmented digital estate of around 200 product websites that was hard to maintain and difficult for customers to navigate as the company moved toward blended, personalized learning. To modernize its marketing and sales channels and present content around customer journeys rather than products, ThiemeMeulenhoff selected the Sitecore Experience Platform from Sitecore as its unified CMS.

Using Sitecore, ThiemeMeulenhoff consolidated 200 websites into a single corporate site in five months, reworked content around customer journeys, and now manages all content from one extended CMS. Sitecore’s platform and ongoing customer success support have made product information easier for users to find, simplified content management for the marketing team, and enabled continuous, data-driven improvements to the customer experience.

ThiemeMeulenhoff

Eric Razenberg

Chief Executive Officer