Case Study: Emirates NBD achieves higher sales, traffic, and engagement with Sitecore

The More from Emirates NBD mobile banking app drives up revenue, traffic, and downloads with enhanced Sitecore experience, commerce, and personalization

Emirates NBD, the Middle East’s largest banking group, wanted to grow market share and revenue from its More from Emirates NBD mobile banking app while deepening personalization and supporting rising traffic. Using Sitecore, the bank aimed to improve customer experience with more targeted deals and offers across its credit card and lifestyle rewards app.

Sitecore, working with Horizontal Digital, enhanced the app’s experience, commerce, and personalization capabilities, including location-based offers, premium partner onboarding, and the new Shop by Amazon feature. The results included 25% more online sales, 119% more app traffic, over 100,000 downloads, 228% longer time-on-site, and a 150% rise in monthly sales through Shop by Amazon, helping Sitecore deliver a more engaging and profitable mobile banking experience for Emirates NBD.

Emirates NBD

Sachin Chandna

Senior Vice President/Head of CIE and Digital Marketing