Case Study: The FA achieves a transformed digital fan experience with Sitecore

The FA increased conversions to 86% with Sitecore

The FA needed to launch a new digital home for English football that could unite fans, players, coaches, and volunteers in one online experience, from grassroots to elite. Working with Sitecore, The FA aimed to deliver a stable, high-performing platform while managing peak traffic and keeping infrastructure costs under control.

Sitecore helped power the new digital products, enabling The FA to handle more than 280,000 visitors during the Euro 2020 squad announcement and meet expected peak load without overspending on infrastructure. Since launch, Englandfootball.com has attracted more than 155,000 users, transforming the team’s online presence and earning an honorable mention in Sitecore’s Experience Awards.

The FA